Search engine optimization or SEO is a bit of a niche within the digital marketing and development world. It blends specific technical knowhow with basic digital marketing knowledge to create a service to help web pages and websites rank highly in the search engines. I’ve been doing SEO for, well, let’s just say Hot Bot […]
According to the National Bureau of Economic Research, the “Great Recession” ended nearly two years ago in the summer of 2009. Now, these are the same geniuses that didn’t figure out we were in a recession until just about a year ago. I’m not an economist, but I did sleep at a Holiday Inn last […]
We’ve all heard the mantra the customer is always right, but what if they aren’t. And, not only that but what if the customer being “wrong” is affecting your ability to support the customers who are right and need your support? I grew up in the business world in the retail industry. It was in […]
Search engine marketing just got more social and interesting. With Google’s implementation of +1, Google’s version of the “Like” button, it’s very likely that your social graph will impact search results to an even greater degree. Will it change the world causing some sites to evolve and others to go the way of the dinosaurs? […]
Facebook and other social networks are great not because they are a good platform for near real time communications, but because it facilitates events like my 25 year high school. The logistics of trying to pull together a reunion with many of the class members spread all over the US are near impossible. Yet, it […]
Several months ago I wrote a post on my personal blog about an experience I had with my daughter. You can read about that here. In short it was about a breakfast that I had with her at Einstein Bros. shortly after they launched their Facebook campaign. Content is King – we’ve all heard it […]
A lot has been written about lately about trust. Chris Brogan’s post about buying a car off the internet was essentially about: TRUST. I’ve read 3 posts just this week about trust. Is it me or is it odd that after 15 years of this “www” thing and nearly a legitimate decade into the social […]
In what seems like another lifetime I used to be on a competitive adventure racing team. For those of you not familiar with adventure racing it is a team sport that involves mountain biking, paddling, and navigation with map and compass throughout the race. Teams race to check points (CPs) along the course and when […]
“To thine own self be true”. ~ Polonius to Hamlet To thine own self be true. Very profound words for a post about social media strategy and yet they are the foundation for developing any strategy that we may pursue regardless of marketing channel. The phrase is simple yet very difficult to achieve. When I […]
I love data. For example, most (like almost all) photographers view what they produce as art and rightfully so, but I look at my photography as exposing what is already there. It’s like a physics project. In photos my subject is ALWAYS light. It could be green light represented by grass or blue light represented […]