Why it’s Important to Measure Social Media Activities.

Social Media Monitoring

We’re all familiar with the fantastical interaction between Alice and the Cheshire cat, but I think it’s appropriate to recall it again.

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where –” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.

Like Alice, if your goal is to broadcast your message to the whole world with social media and you don’t really care who hears it then go for it. Monitoring your activity is probably not for you. But, if your goal is to be efficient and effective with your messaging (like I’m sure it is) then monitoring your activities becomes all the more important. Most entrepreneurs, and we’re no different, have a very limited time to curate and produce content that is engaging and “share-worthy”. We constantly evaluate our activities to make sure we are leveraging our time wisely.

Most social media platforms (Facebook, Google+, YouTube, etc.) provide some basic user engagement analytics. The problem is these platforms are not integrated and can be difficult to interpret, but the data that they provide is essential. If you’re curious about how to effectively engage your audience I encourage you to contact us about our new social media monitoring platform. It can give you real time data to know if your hitting the mark with your social media posts.